MAMAZOO is @seloeureciclo, it means that we at MAMAZOO compensate the equivalent of 200% of our waste instead of 22% as required by Brazilian law, or 100 % which in a perfect world is everyone’s responsibility. Environmental compensation is one solution that guarantees recycling of an item identical in weight and material to the one generated by the company. The result is a lower negative impact of waste on the environment and the strengthening of the recycling industry in Brazil. We love this project, believe this movement is fundamental and is changing consumer mentality slowly but surely.The movement has already +4500 brands participating, +190 thousand consumers and +290 thousand compensated tons. We invite you to learn more about @seloeureciclo and share it with Brazilian brands you know to inspire them to support our recycling chain.